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Ivan Gu
Industrial Designer + Product Innovation
Where ideas take shape.
HURLEY · 2026
OUTDOOR AUDIO
Rugged portable audio built for life outdoors.
THE OPPORTUNITY
With rugged portable speakers gaining momentum in the outdoor audio market, the opportunity was to translate this growing category into a product family distinctly rooted in Hurley’s lifestyle.
The challenge was to balance the familiar cues of durability and portability with a visual identity of its own—one that felt at home across the beach, outdoors, and social settings.
Rugged
Build a durable, protective form language suited for outdoor use.
Distinctive
Create a recognizable identity without directly echoing existing products.
Hurley
Translate the brand’s surf-driven energy into form, color, and interaction.
SUITCASE
Familiar & Protective
Case-inspired architecture with a rugged protective frame.
TALL
Compact & Mobile
A vertical footprint designed around portability.
BOOMBOX
Social & Expressive
A wide-format direction shaped by beach and social settings.
BUILT TO GRAB & GO
Ergonomic grip. Essential controls. Always within reach.
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