Ivan Gu
Industrial Designer + Product Innovation
Where ideas take shape.
A Pen Made to Fidget
FIDGY
2025
THE OPPORTUNITY
Most pens are designed around a single purpose: writing. Fidgy explores how a familiar everyday tool can also become something tactile, playful, and satisfying to interact with — without compromising its function as a pen.
Write
A reliable everyday pen designed to feel natural and comfortable in hand.
Fidget
Tactile interactions turn idle moments into small, satisfying movements for the hands.
Blend
A compact, familiar object made to stay close — easy to pocket, carry, and reach for the day.
DESIGNED TO FIDGET
Inspired by the intuitive motion of a fidget spinner, Fidgy turns small hand movements into a natural part of the thinking process. By keeping the hands gently engaged, Fidgy creates space for ideas to flow without interrupting the task at hand.
DESIGNED FOR THE HAND
Soft contours and rounded proportions are shaped around the way the hand naturally holds, rolls, and plays with the object. Each surface encourages a different tactile interaction while maintaining a simple, cohesive form.
01
SOFT-TOUCH END
Soft silicone invites picking, rubbing, and chewing — adding tactile comfort while protecting a high-contact area from repeated use.
02
SMOOTH SPIN
A smooth bearing transforms traditional pen twirling into a controlled fingertip motion. The contoured silicone grip follows the natural pinch of the fingers for a secure, tactile hold.
03
SEAMLESS TIP
The writing tip integrates cleanly into the rounded body, preserving Fidgy’s soft, continuous form without compromising everyday function.
